BMW Magazine has released its fall issue, which is available on the BMW Magazine App on iTunes. Readers can enjoy the magazine on the iPad, creating a new interactive reading experience that provides video clips, animations and links to the Internet.
Auto manufacturers are always looking for innovative ways to stay up-to-date and ahead of the game, and it’s no surprise that BMW would stay fresh by using Apple’s popular new technology to demonstrate their new cars and concepts. Engaging fans and customers using the interactive interface that the iPad offers is a great way to promote news about their brand, and will certainly satisfy BMW fans. The BMW Magazine app has won numerous awards, most recently the “red dot: best of the best” award.
In the 02|2011 issue just released, BMW fans can learn about BMW’s new concept cars, new technology available, and new models. For example, fans can read about new electric concept cars from BMW I, the new MyCityWay smartphone app that aids navigation, or the new BMW 1 series and the new BMW M5. The magazine also features several interest pieces about Fondazione Nicola Trussardi’s art collection in Milan, the Nurburgring 24-hour race and new buildings springing up in Oslo, the capital of Norway.
According to the iTunes preview, the app is easy to use and navigate, and users can interact with it by tapping, turning, tilting and swiping through the various features and stories the magazine offers.
The BMW Magazine app is compatible with the iPad and requires iOS 4.2 or later. Those who don’t own an iPad can view the magazine online via BMW’s website.
Source: iTunes Apple